Art Direction | Graphic Design | Illustration | Infographic design | Content & Data Analysis | Typography | Photo Retouching

Created a commemorative poster-brochure for the final 2014 Metro Atlanta Chairman's Campaign for the Metro Atlanta Chamber of Commerce. Research proved that most investors focused on the ‘by the numbers’ section of past data reports, so it was priority to design the brochure as an infographic with a more minimal approach to telling the campaign story.

Enlarging the typography on data numbers and monetary values allowed viewing the report to be more digestible adding emphasis on mapping the progress and wins of their latest campaign. The brochure design is engineered to not only keep the data information concise, the inside folds out into a commemorative poster. Being the last campaign summary report issued out from the organization, this needed to double as a keepsake for all contributors and investor relations teams. The Atlanta skyline goes full circle here showing a timeline highlighting the work of campaign volunteers and the organization's past 35 years of contributions to both large and small businesses that are thriving in the metro Atlanta region.

Catering to my deep love of bookmaking and chocolate, I designed an original concept and narrative for a typography project; a fun book pairing the idea of the Seven Deadly Sins with indulging stories about the temptations of chocolate. The book sheds light on our human nature and how these confections play an intoxicating role in key situations feeding into our vulnerabilities and insecurities. From a raging breakup to a lustful aphrodisiac, chocolate finds an enticing way to comfort and seduce our sweet tooth during passionate moments.

Each alluring section contains an original excerpt, written by my colleague Vivian Rodriguez, along with renowned quotes that relate to each bittersweet sin. The other featured stories that run throughout each section are anecdotes from the book Chocolate: History, Culture, and Heritage. These expound on the historic origins of the chocolate industry and its positive and negative influence on social stratification and mass trade across the world.

Part of the fun included playing with typography, typesetting, laying out spreads, and hand binding my perfect-bound book with a mix of smooth fabrics, sultry papers and gold foil lettering. I wanted the book texture to feel lush and nostalgic like opening a chocolate bar that you’ve been craving with a shiny foil wrapper inside. I had an amazing time overseeing and directing the photo shoot with Paul Abraham, photographer, and with a beautiful cast and crew of my friends and peers.

While at Synchrony Financial (formerly GE Capital), I designed the Nissan automotive brochure that unveiled and promoted their new credit card rewards and credit maintenance service program. The printed brochures were distributed across Nissan dealerships nationwide.

Designed a variety of magazines and travel guides while at Journal Communications Inc. (Franklin, TN), and a host of various metropolitan newspapers published by the Tennessean | Gannett (Nashville, TN).

I created a 20x30 poster highlighting superstitions that will either lead you to good or bad luck. This was a behavioral mapping project for a class where I took a broad survey and tracked the wide range of superstitions people have and how they inadvertently become habits that affect their every day life.

I've gotten hundreds of responses and compiled the data. I found most of it comical, and then I realized many of these old wives' tales have been passed down throughout my own family. These inherited traditions somehow get through generations without anyone ever knowing where they originated; yet people seem live by them anyway. This poster helps illustrate how absurd these superstitions sound.